Extremely powerful new ad for gun control featuring the families of Sandy Hook.

Courtesy of CBS News:  

More than 100 days since the tragic mass shooting in Newtown, Conn., a pro-gun control group is airing an ad featuring family members of those who died in the shooting. 

The ad, released by Mayors Against Illegal Guns, calls for a series of new gun control measures in Connecticut, including comprehensive background checks, a limit high on capacity magazines and an assault weapons ban. Even though the tragedy at Newtown's Sandy Hook Elementary School spurred a nationwide conversation about reducing gun violence, legislation at the state level remains stalled. 

The family members in the ad make an impassioned plea for action. "Don't let the memory of Newtown fade without doing something real," says Terri Rousseau, whose daughter Lauren Rousseau was a teacher at Sandy Hook and among the 26 victims of the shooting. 

The ad, airing in the Hartford market, also features Lauren's father, Gilles Rousseau; Neil Heslin, father of Jesse Lewis; Chris and Lynn McDonnell, parents of Grace McDonnell; and Jillian Soto, sister of Vicki Soto.

I cannot get through that video without tearing up. Their pain is heartbreaking.

Yesterday the President said "shame on us if we've forgotten."

I haven't forgotten, have you?